Planning concepts

Dynamic Content lets you plan and schedule your content in an easy to use planning calendar, using the concepts of events and editions. While the events and editions represent when you want content to be published, you specify the content itself and where it should be delivered using slots.

On this page we'll explain these concepts in more detail.

On this page

  • Events. The top level grouping for projects such as campaigns
  • Editions. The individual "drops" of content
  • Slots. Used to specify where content gets delivered to

Events and editions

Events are the top level organisational grouping representing a particular project or campaign. You might create an event to represent Valentine's Day or the January sales, for example. Events have a start and end date that covers all the activity for the entire project, which might be from a teaser campaign to a "last few days remaining" promotion.

Within events you'll create one or more editions. These represent your 'drops' of content and bring together the content itself, with the date it is scheduled to go live and where it should be delivered to. You can create an edition as far in advance as you'd like and start populating it with content, and it can be scheduled to go live up to 100 days ahead. When an edition is scheduled, it means that the content contained within it will be published to our Content Delivery Network (CDN) on the edition's start date. Your customers can then view the content on your website, app or any other channel you support.

Events and editions are created in the planning calendar, within the planning view of the Dynamic Content app. There can be many events on your timeline, so we also provide the option of viewing the events as a list.

Events and editions in the planning view
Events and editions in the planning view

Slots

While editions link together the content with when it should be delivered, you use slots to specify where the content should be delivered to. Slots are very flexible and represent areas of your website, app, kiosk or other channel. A slot can be anything from one area of your website to an entire page.

Example

Let's consider an example.

You're planning a content drop for one part of a sales promotion. This particular set of content is focused on women's fashion. When you set up the edition to plan this content you would decide:

  • Which areas of your website (and other channels) you want to create new content for
  • What content is required
  • When this content should be scheduled to go live- this will be the edition start date

Next you would:

  • Create the edition. In this case it might be called something like "women's fashion Spring sale edition"
  • Add the slots to the edition corresponding to where you want the new content to be delivered

Once the content producers have completed their brief and you've reviewed the content, you'll populate the slots with the content and schedule it for publication. At the edition start date, the content will go live.

Delivering your content

The image below shows an edition containing two simple slots, each containing one item of content, a banner and a carousel. Once the edition is live, the content will be published to these slots. In the example below, the content is published simultaneously to a mobile app and to a website. The same slots contain the same content, but represent different areas of the page when shown on the web and an app. A standard carousel is shown on the website, while on the mobile device this content is rendered as a grid.

Of course this simple example is just one way that you can choose to configure your slots and when you start the implementation of a Dynamic Content project, we'll help you choose the method to match your requirements.

Content delivered to slots
Content delivered to slots

This page provided an overview of the concepts of the planning features of Dynamic Content. To get started with the app and create your own events and editions see the planning and publishing user guide.

To start creating content go to the production user guide and if you're a developer visit the integrations section for more details about creating content types and slots.

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